It's that time of year....it's Valentine's weekend. By now all those self-proclaimed relationship guru's have come crawling out of hiding. Maybe they smell the chocolate in air. Maybe it's the pheromones. Maybe it's the allure of the potential profit to be made? Maybe it's the opportunity to strut one's stuff. Maybe relationship experts do truly care and offer their best advice with best of intentions. What's one to do?

Every holiday has a bad rap for one reason or another. But Valentine's is the one that severs the sex's right down the center. You could almost define ironic from this scenario. The very holiday that brags of being shrouded in love and romance claiming to bring lovers together apparently seems to draw more lines of division than paint pictures of love. Let's face it, no other holiday has rules on how to and how not to love the one you love. No other holiday has rules, advice and guidelines when it comes to gift buying. Wasn't it just two months ago we superficially were making attempts of teaching our kids, "It's better to give than to receive" along with "It's the thought that counts?" Along with becoming about "taking" this is the only holiday that becomes about being gender bias. For 364 days of the year men and women are equal. Well, in theory, but not on Valentine's. The Valentine's season has way too cheesy clichés (again, I hate clichés), expensive candy, high price flowers, and too high expectations.